TARGET AUDIENCE

 Target Audience

A big part of making a film or anything that has to do with media is having a target audience to target the film so it’s successful. Since this is a big part for every component of the project it’s only right that we dedicate some research on it don’t you think? 

To begin with since our film is about sports, more specifically gymnastics the film is most likely going to attract female gymnasts since they can relate to it most. Therefore, the target audience for the film would be females of all ages because the sport of gymnastics spreads throughout every age. Which is why if we were to rate the short film it would be PG that way it attracts every age. In addition to that the age range of the target audience would be any age or 8 or older. Lastly, the socioeconomic status of this audience would be low to middle class because the short film is based on gymnastics and it really doesn’t reflect any high class.

Because our short film is mostly targeted to young people I asked myself what do I need to add to this film to make it so that these young people go watch it and actually enjoy it. So I read a very interesting article let me show you what it said “I think people use stories to live out their fears, anxieties, and fantasies. Stories help them sort their feelings and cope with complex emotions that are hard to explain and live with. But as we get older, we need less help with that. We come to terms with the disturbing parts of the world, with the dreams that will never come true, and with our own mortality.” article

 

I liked this because i think it explains so well what the young audience is looking for while watching a movie or a short film. this made me think that by showing the struggles of not only gymnastics but something that happens in every sport maybe it would help this young generation of athletes understand these feelings that they go through as they grow into the sport and hopefully it would help them see that these things happens and it doesn’t have to defeat them. Lastly, since target audience is a big thing throughout this process we will need to continue researching this for the social media page and the post card because since we are planning on targeting it to a younger audience we need to figure out what those social media apps they use and what we need to develop. 

Well tomorrow is a new week which means more progress with the project! stay tuned!