Welcome back! As you all know and as I've said before in past posts, we planned to open an Instagram account and a TikTok account for our social media component for this project because we feel like it works best for our target audience. Now, I know what you may be thinking, it may sound like a lot of work but in reality, it's not because of all the challenges or TikTok videos we do we can also post them on Instagram so it is a win-win situation. Now, why am I talking about this? Well, because like everything in this project, it is time to do some research to analyze and get inspired for the kind of posts we would like to do.
I researched the shows “Grey’s Anatomy” and “Abbott Elementary” becase they have really nice TikTok posts that I feel like match perfectly to our target audience. The first thing i noticed about both of these pages is that they post a lot of scenes from the show which i thought we opulent do until we start filming, therefore, i decided to focus more on posts that were a little more audience interactive in a way and something we could record any day of the week. I came across this post from the Grey’s anatomy’s TikTok that I really liked.
The post is basically asking the cast what they listen to, this way the audience or the people watching may relate to the cast this way and you are creating a connection since the person feels like they have something in common with the person they are watching on TV and if they haven’t seen it and it appears on their ‘For You’ page then it may intrigue them to watch the show.This is a series of TikTok’s that is encouraging people to go watch the show and they do it in a very clever manner. First they did a video on each main protagonist in the show and they did it adding TikTok language trends and the characters personality so it is a combination of the TikTok’s trend and slang and the characters personality which is what makes the show funny. I think this is a really nice way to promote the show because the people that will watch t he TikTok will hopefully be intrigued and interested enough on the show to watch it, so I think we could try to do this for our TikTok account as well as the other posts.
Well that is it for this blog post, stay tuned for many many more information and progress on our project, time is flying by!!!!
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