BLOG POST #2

 Blog post #2

Once we got our folder the first two things, we had to pick the song and research the genre. the first thing we did our project was research the genre and all the trends involved with it. For example: Marketing trends, distribution trends, social media trend, etc. The research took about two to three days since we wanted to really know the genre and all the things involved with it, we wanted it to be experts, As we kept researching. It was easier to develop the full marketing brand for a band because the research gives you guidance of where to go. So, it is safe to say that the research was a significant part of our project. The planning process, to make ourselves organized and make sure we had everything by the due date we made a schedule of when everything that should be done which made everything a lot easier for us. After that we planned of what slide each of us are doing for the presentation and what information each of us is in charge of.

After the research part, we started brainstorming. Now that we knew more about the marketing and distribution in the music industry and the genre, we got it was time to start thinking of what we wanted the bands image to be like. In addition, to think of ways of how we could make this brand-new band different from all the other ones, how we are going to make our band stand out and how we wanted people to remember them. As we started brainstorming, we made a google doc where we all wrote down ideas, however, the brainstorming process was mostly discussed as a group, such as that we talked about more than we wrote it down. We had to brainstorm the colors that we wanted for the band’s vibe and aesthetic, what social medias we wanted to use and the logo for the band.

Nonetheless, after the brainstorming for the marketing brand because that is where we decided to start, we brainstormed for the music video. So, the first thing we did was try to produce an idea of a video that could represent and, in a way, express the lyrics of the song. This part was one of the hardest parts because the lyrics of the song was extremely hard to express so it was hard to produce an idea but nevertheless, we produced an image for the music video. When finalized our sketch for the music video we made storyboard to helps us organize the sequence of events.

Production process was uncomplicated for us because we decided to an animation video for our music video. Like I said before, the song had a complicated lyrics and we did not think it was possible to make a storytelling music video or a promotional one. So, we ended up picking an animation video that had a little bit of promo and a little bit of artistic. Nonetheless, the whole video was not only animations we had to film some parts too and that is when we ran into a setback because we could not find a place that would fit the vibe and aesthetic of our video. We thought for a couple of days of where we could fine one and we ended up filming at the bottom of the stair of the 800s building which fit the vibe perfectly. The filming process did not take very long so we had enough time to edit the video. For the Post-production process one member of our group took care of it since he is the one that drew the animations as well, the rest of the group worked on the presentation and helping him and giving him advice on how we all wanted the final video to look.

The final aspect of our project was the presentation and I thought it was difficult. First, we had to figure out what we wanted to put on our presentation to show the class, what the necessary information was and if it was enough. Next, we had to add all the research we made which was extensive and narrow it down to present. And lastly, split the slides into the group so everyone had a chance to present. We did not have time to practice our presentation, so that is why I thought it was difficult, because I did not know if everyone knew their correct slides and the correct information. However, the presentation went great in my opinion considering we did not have time to rehearse it.

To conclude this blog, I learned a lot doing this project, I learned everything that goes behind a marketing brand and what a marketing team does and to say the least I was very intrigued and would love to do another project like this. And although it was a lot of work, I learned how much work is put behind a music video not only for the production and post-production part but also for the creative part, how to come up with a brand new idea that represents the song or how they want an artist or band to look some type of way for their brand, and I thought that was fascinating. I think this would help me with my Cambridge portfolio because I know have an idea of how to get started with everything and go from there. Such as the planning process first, then brainstorming and so on. Overall, this project was fascinating and exciting for me, I learned quite a few new things.