Blog post #2
Once we got our folder the first two
things, we had to pick the song and research the genre. the first thing we did our
project was research the genre and all the trends involved with it. For
example: Marketing trends, distribution trends, social media trend, etc. The
research took about two to three days since we wanted to really know the genre
and all the things involved with it, we wanted it to be experts, As we kept
researching. It was easier to develop the full marketing brand for a band
because the research gives you guidance of where to go. So, it is safe to say
that the research was a significant part of our project. The planning process, to
make ourselves organized and make sure we had everything by the due date we
made a schedule of when everything that should be done which made everything a
lot easier for us. After that we planned of what slide each of us are doing for
the presentation and what information each of us is in charge of.
After the research part, we started
brainstorming. Now that we knew more about the marketing and distribution in
the music industry and the genre, we got it was time to start thinking of what
we wanted the bands image to be like. In addition, to think of ways of how we
could make this brand-new band different from all the other ones, how we are going
to make our band stand out and how we wanted people to remember them. As we
started brainstorming, we made a google doc where we all wrote down ideas,
however, the brainstorming process was mostly discussed as a group, such as
that we talked about more than we wrote it down. We had to brainstorm the
colors that we wanted for the band’s vibe and aesthetic, what social medias we
wanted to use and the logo for the band.
Nonetheless, after the
brainstorming for the marketing brand because that is where we decided to start,
we brainstormed for the music video. So, the first thing we did was try to produce
an idea of a video that could represent and, in a way, express the lyrics of
the song. This part was one of the hardest parts because the lyrics of the song
was extremely hard to express so it was hard to produce an idea but nevertheless,
we produced an image for the music video. When finalized our sketch for the
music video we made storyboard to helps us organize the sequence of events.
Production process was uncomplicated
for us because we decided to an animation video for our music video. Like I said
before, the song had a complicated lyrics and we did not think it was possible
to make a storytelling music video or a promotional one. So, we ended up picking
an animation video that had a little bit of promo and a little bit of artistic.
Nonetheless, the whole video was not only animations we had to film some parts
too and that is when we ran into a setback because we could not find a place that
would fit the vibe and aesthetic of our video. We thought for a couple of days
of where we could fine one and we ended up filming at the bottom of the stair
of the 800s building which fit the vibe perfectly. The filming process did not take
very long so we had enough time to edit the video. For the Post-production
process one member of our group took care of it since he is the one that drew
the animations as well, the rest of the group worked on the presentation and
helping him and giving him advice on how we all wanted the final video to look.
The final aspect of our project was
the presentation and I thought it was difficult. First, we had to figure out
what we wanted to put on our presentation to show the class, what the necessary
information was and if it was enough. Next, we had to add all the research we
made which was extensive and narrow it down to present. And lastly, split the
slides into the group so everyone had a chance to present. We did not have time
to practice our presentation, so that is why I thought it was difficult, because
I did not know if everyone knew their correct slides and the correct
information. However, the presentation went great in my opinion considering we did
not have time to rehearse it.
To conclude this blog, I learned a
lot doing this project, I learned everything that goes behind a marketing brand
and what a marketing team does and to say the least I was very intrigued and
would love to do another project like this. And although it was a lot of work, I
learned how much work is put behind a music video not only for the production
and post-production part but also for the creative part, how to come up with a
brand new idea that represents the song or how they want an artist or band to
look some type of way for their brand, and I thought that was fascinating. I
think this would help me with my Cambridge portfolio because I know have an
idea of how to get started with everything and go from there. Such as the
planning process first, then brainstorming and so on. Overall, this project was
fascinating and exciting for me, I learned quite a few new things.
